How to add a privacy policy URL in App Store Connect
The field is required before you can submit, and it is not where most people look for it.
What this is
The field is required before you can submit, and it is not where most people look for it.
Step by step
- Open App Store Connect and pick your app.
- Go to the App Information page in the left sidebar, not the version page.
- Find Privacy Policy URL under General Information.
- Paste the full URL, including https.
- Save, then open the URL in a private window to confirm a stranger can read it.
One thing people miss
The same page has a Privacy Policy Text field for tvOS. Leave it alone unless you ship there.
Keeping it true after launch
A legal page stops being true the moment the product moves past it, usually by adding a payment provider, an analytics SDK or a sign-in. No store re-checks your pages against your build, so the drift is yours to notice.
- Re-read it whenever you add a dependency that sees user data.
- Re-check what loads on the page after any change: the cookie notice and the policy have to agree.
- Keep the URL stable. Changing where a policy lives breaks every listing that points at it.
Common questions
How long does this take?
Minutes, once the page it points at exists. The writing is the slow part, not the form.
Can I change it later?
Yes, and you should whenever the app changes. What you want to avoid is changing the URL, because everything that points at it breaks.